When the UK based online banking group sunny.co.uk decided to produce television commercials for their special rates, only the song by Bobby Hebb “Sunny” would do. Unfortunately the singers voice clashed with the messaging during synchronization, and no instrumental version or separated elements were available in Universal Music Group’s vaults.
Audionamix had 2 solutions to this particular problem: create audio sync tracks where the producers were free to raise or lower Bobby Hebb’s voice, or create an instrumental version of the song by separating the voice from the music. Universal decided to ask for an instrumental version, thereby obtaining, once and for all, a new instrumental asset for its numerous synchronization requests for Sunny.