ASCAP “I Create Music” EXPO 2018

May 9, 2018Blog, Lifestyle

On May 7th, the ASCAP “I Create Music” EXPO once again took over the Loews Hotel in downtown Hollywood, CA. Now in its 13th year, the ASCAP EXPO is the nation’s largest conference for songwriters, composers, artists and producers. The event brings together creatives to connect, discuss pressing industry issues, and gain insights and feedback from successful industry professionals.

This year’s panelists include multi-platinum recording artist Jason Mraz, Grammy Award-winners St. Vincent, NE-YO, Marc Cohn and Darrell Brown, jazz legend Marcus Miller, Songwriters Hall of Fame inductees Desmond Child and Paul Williams, and little ol’ me, Audionamix Product Manager Ellie McNeil.

I joined my mentor, audio engineer, videographer, photographer and Berklee Online instructor Mehdi Hassine in presenting on Remote Sessions, Techniques and Opportunities Using the Pro Tools Cloud Collaboration and Avid Artist Community. After connecting via the Avid Artist Community, Mehdi shared his cloud-based Pro Tools project with me to perform vocal edits and send them back to him with the click of a button. Then, taking on the role of session guitarist, I recorded a take of acoustic guitar and sent the track back to Mehdi’s master session, all without leaving the Pro Tools environment.

As any music producer and engineer knows, this level of seamless workflow without the hassle of bouncing stems or troubleshooting sync is completely unprecedented for remote collaboration. With this step forward, Avid draws the global community of creators and engineers closer together, and promises to bridge the gap between those seeking assistance and freelance engineers, editors and creatives the world ’round. Best yet, these features are available to anyone running the latest versions of Pro Tools, including the free Pro Tools | First.

As a company whose technology has been made possible by the power of cloud-computing, we at Audionamix are thrilled to champion clever cloud solutions that move the industry forward.

Once the presentation was over, we took to the EXPO floor to check out the latest with TASCAM and Avid.

A heartfelt thank you to Mehdi, Berklee Online, and the ASCAP EXPO for the experience. Cheers to what you will create in 2018!

That’s a wrap for Mehdi and Ellie!